Why Layer3?

Layer3 is a leading growth platform that powers user acquisition for many new blockchains and applications, including Base, Arbitrum, Linea, Mantle, Uniswap, Frax and Spark. Layer3 has impressive metrics, with 50 blockchains supported, more than 30,000 unique monthly paying addresses in December and over 3,500,000 total unique addresses on the platform. 

Layer3 campaigns help protocols like Sierra raise awareness, provide educational materials and activate onchain users. By partnering with Layer3, Sierra was able to build a customized campaign that focuses on growing adoption of SIERRA, including:

• Educational materials covering Sierra’s docs and the key features of SIERRA as a Liquid Yield Token

• A quiz that demonstrates participants have analyzed the materials and understand Sierra

• On-chain transactions on Avalanche to buy at least $20 of SIERRA and provide liquidity to the SIERRA/USDC pool on LFJ

• An additional on-chain purchase of at least $200 SIERRA that must be held for 6 weeks to be eligible for the rewards pool

How to Participate in Sierra’s Campaign on Layer3

To participate in Sierra’s campaign on Layer3, simply start by visiting Sierra’s campaign page on Layer3’s app: https://app.layer3.xyz/campaigns/sierra-is-money-campaign. The campaign has been split into 3 Activations, which run from Jan 21st to March 18th. 

The first activation is focused on educating users on the Sierra Protocol and SIERRA, the native liquid yield token. Topics covered include Sierra’s docs and explaining what LYTs are, how SIERRA is unique and Sierra’s Summit Program. Participants are also encouraged to join Sierra’s community Telegram channel and follow its official account on Twitter.

The second activation provides a quiz on concepts covered in the first activation, which helps to filter out incentive farmers and bots from real users. Once complete, another layer of filtering occurs by requiring participants to purchase at least $20 of SIERRA. The activation requires an on-chain transaction within the last 60 minutes, which helps to exclude users already familiar with SIERRA. Lastly, this activation requires participants to provide liquidity to the SIERRA/USDC pool on LFJ. This is a high-value action that requires a reasonable amount of familiarity with DeFi, as they must navigate LFJ’s concentrated liquidity model.

The third and final activation, launching in the second week of the campaign (Wed. 28th), is designed to target higher value users by requiring participants to purchase $200 of SIERRA and hold it for at least 6 weeks to be eligible for the 4,950 SIERRA token rewards pool. 

“I’m really excited to see our partnership with Layer3 go live and have thousands of retail users learn about SIERRA and our vision for the Sierra Protocol. We have spent significant effort working on the institutional adoption of SIERRA and Layer3 has helped us with a custom built campaign that is designed to achieve real adoption with retail users.” said Mitchell Nicholson, Core Contributor at Sierra.